Tag Archives: UK

UK mobile market growing apace

Whilst the most tech literate brands and companies are already working hard to develop an effective mobile marketing strategy, recent figures have shown that those who are failing to do so risk missing out on a growing market that shows n… Continue reading

Charitable giving in a mobile world

It’s old news that charitable organisations have been hit hard by the recession, with overall donations in the UK falling by approximately £70million in 2011 alone. Yet, in the face of these daunting figures, smart organisations ar… Continue reading

Top brands still behind on mobile optimisation

New research from the Internet Advertising Bureau (IAB) has revealed that, despite a drastic increase since 2011, just 40 of the UK’s top 100 companies currently provide consumers with access to a fully mobile optimised website. These s… Continue reading

On-Pack & In-Store Mobile Marketing Promotions