Tag Archives: Technology

M-commerce and augmented reality boom, while mobile marketing finds a home in print media

Mobile trends show burst in smartphone purchases
This week we were impressed by some of the findings in a new infographic that studied the rise in internet shopping from mobile devices. The report looked at the user experience of over 100… Continue reading

AR in print: Augmented Reality or awful results?

The scope for using innovative Augmented Reality (AR) technology to create your own digitally enhanced, 3D world via mobile is a tantalising prospect for print media owners. Thanks to the plethora of AR-enabled mobile apps now available, consumers can enjoy … Continue reading

On-Pack & In-Store Mobile Marketing Promotions