Tag Archives: Nielsen

Apple losing ground in mobile, Nielsen expands Twitter integration and m-commerce value rising

Android making ground
Surprising statistics have revealed that Android is set to topple Apple as king of the smartphone in the coming years, with Google’s popular platform predicted to capture more than 50% of the US smartphone market. … Continue reading

Christmas shopping goes mobile, UK considering Gift Aid review and Nielsen begins Tweet tracking

Festive shoppers go mobile
This week, we were interested to read new research by mobile advertising firm BuzzCity, which has shown a huge growth in the number of people in the UK turning to their mobile devices for their Christmas shoppin… Continue reading

On-Pack & In-Store Mobile Marketing Promotions