Tag Archives: mobile

Social media is coming of age

A recent report by global information and measurement company Nielsen and NM Incite has cast a light on the growing influence of social networks on consumer choice.
In the State of the Media: The Social Media Report 2012, social media is … Continue reading

Changing technology, changing opportunities

The 21st Century has seen a period of non-stop innovation and changing technology, creating both new markets and ever expanding opportunities for those willing to engage with consumers in the digital sphere.
In fact, new research from ven… Continue reading

Christmas shopping goes mobile, UK considering Gift Aid review and Nielsen begins Tweet tracking

Festive shoppers go mobile
This week, we were interested to read new research by mobile advertising firm BuzzCity, which has shown a huge growth in the number of people in the UK turning to their mobile devices for their Christmas shoppin… Continue reading

Consumer engagement driving sales, second screening on the rise and small businesses adopting mobile marketing

Consumer engagement boosting sales
New research by LoyaltyOne that indicates a strong link between consumer engagement and a rise in profitability caught our eye this week.
This study was based on a two year analysis of Canada’s Air Mi… Continue reading

How content marketing became King

The past few years and months has seen a heavy shift in focus for digital marketers, who are now aiming to improve the consumer’s experience through a finely-tuned content marketing strategy.
This development has come as part of a n… Continue reading

Is the Interactive Industry Changing For Ever?

It seems like a lifetime ago that X Factor, Millionaire and many other TV shows were generating truly gigantic revenues from viewer participation. If that’s the case with TV then it was genuinely another century when newspapers and magazines could … Continue reading

On-Pack & In-Store Mobile Marketing Promotions