Tag Archives: Mobile strategy

Yahoo make mobile a priority, mobile payments set to grow and effectiveness of digital ads revealed

Mobile focus for Yahoo
This week we were pleased to read that Yahoo’s CEO Marissa Mayer will be putting faith in mobile to help turn around the company’s fortunes as part of preparations for a major comeback for the search eng… Continue reading

Mobile strategy: Why does your business need one?

Despite burgeoning evidence that a mobile strategy can pay serious dividends, it’s recently emerged that as many as 80% of brands do not even have a mobile optimised website. Developing a strong mobile strategy might not seem like a high priority to … Continue reading

On-Pack & In-Store Mobile Marketing Promotions