Tag Archives: Consumer engagement

Social media: engage for profit

Social media has become the buzzword of the 21st century business world, with Facebook, Twitter and Linkedin already competing fiercely with print media and television as the most effective marketing platforms.
Nothing has demonstrated th… Continue reading

Driving Consumer Engagement in a Mobile World

Consumer engagement has always been a key principle for building a successful business, but with today’s mobile and tech-savvy generation, forging a meaningful relationship with consumers can be make or break. A strategy for consumer engagement can encompass a huge range … Continue reading

On-Pack & In-Store Mobile Marketing Promotions