Tag Archives: companies

The rise and rise of social TV

As social networks continue their astronomic rise in popularity, large companies are finally starting to appreciate the value of social TV, with its marketing potential driving a number of high value buyouts over the past few months &#821… Continue reading

Changing technology, changing opportunities

The 21st Century has seen a period of non-stop innovation and changing technology, creating both new markets and ever expanding opportunities for those willing to engage with consumers in the digital sphere.
In fact, new research from ven… Continue reading

Social media: engage for profit

Social media has become the buzzword of the 21st century business world, with Facebook, Twitter and Linkedin already competing fiercely with print media and television as the most effective marketing platforms.
Nothing has demonstrated th… Continue reading

Apple launch iPhone 5, marketers warned over similar campaigns and Facebook mobile booming

iPhone 5 presents golden opportunity
After much anticipation, we were excited to see what was in store when technology industry behemoths Apple announced the launch of their new iPhone last week. With pre-orders alone topping the 2million… Continue reading

Top brands still behind on mobile optimisation

New research from the Internet Advertising Bureau (IAB) has revealed that, despite a drastic increase since 2011, just 40 of the UK’s top 100 companies currently provide consumers with access to a fully mobile optimised website. These s… Continue reading

Social media on the rise, mobile voting apps under fire and mobile purchases growing

Social media trumping traditional SEO
Recently we read that a new algorithm update by search engine giants Google could prove to be a game changer in the digital marketing arena. News has emerged that Google bosses are now giving greater… Continue reading

On-Pack & In-Store Mobile Marketing Promotions