Tag Archives: brands

Four top social TV campaigns & ads

Social TV is undoubtedly one of the biggest emerging marketing trends, with second-screen activity and increasingly tech oriented consumers demanding more than just traditional TV advertising. Creating social campaigns is by no means easy… Continue reading

Mobile devices: the future of social networking

Social media is radically transforming the way consumers are engaging with brands. New research from Nielsen and NM Incite has shown that consumers’ purchasing decisions are increasingly influenced by the growth of the mobile device mar… Continue reading

Mobile video on the rise, brands hail second-screen success and 2013 set to become year of “mobile utility”

Mobile video taking over
We were interested to read a new report into the rise of mobile video marketing this week, with some analysts noting that the technology is currently mounting a realistic challenge to the dominance of traditional … Continue reading

UK mobile market growing apace

Whilst the most tech literate brands and companies are already working hard to develop an effective mobile marketing strategy, recent figures have shown that those who are failing to do so risk missing out on a growing market that shows n… Continue reading

M-commerce and augmented reality boom, while mobile marketing finds a home in print media

Mobile trends show burst in smartphone purchases
This week we were impressed by some of the findings in a new infographic that studied the rise in internet shopping from mobile devices. The report looked at the user experience of over 100… Continue reading

Top brands still behind on mobile optimisation

New research from the Internet Advertising Bureau (IAB) has revealed that, despite a drastic increase since 2011, just 40 of the UK’s top 100 companies currently provide consumers with access to a fully mobile optimised website. These s… Continue reading

Mobile strategy: Why does your business need one?

Despite burgeoning evidence that a mobile strategy can pay serious dividends, it’s recently emerged that as many as 80% of brands do not even have a mobile optimised website. Developing a strong mobile strategy might not seem like a high priority to … Continue reading

On-Pack & In-Store Mobile Marketing Promotions