Is the Interactive Industry Changing For Ever?

It seems like a lifetime ago that X Factor, Millionaire and many other TV shows were generating truly gigantic revenues from viewer participation. If that’s the case with TV then it was genuinely another century when newspapers and magazines could … Continue reading

AR in print: Augmented Reality or awful results?

The scope for using innovative Augmented Reality (AR) technology to create your own digitally enhanced, 3D world via mobile is a tantalising prospect for print media owners. Thanks to the plethora of AR-enabled mobile apps now available, consumers can enjoy … Continue reading

Publishers – Aim for Print to Digital Interaction, Not Conversion to Digital

Increasingly publishers seem to be convinced that maintaining profitable interactive relationships with their audience means migrating as many of them as possible to fixed or mobile internet digital products. Instead of print to digital interaction, the result can be a … Continue reading

On-Pack & In-Store Mobile Marketing Promotions