Author Archives: News Roundups

Mobile take-up set to rise, Facebook reveals top tips for charities and users turn to mobile for financial management

Mobile adoption low but rising
A new study into the number of top global brands that have adopted a formal mobile marketing strategy made for interesting reading this week, as figures showed that the number of companies embracing new tech… Continue reading

Social mobile campaigns on the rise, mobile app revenues reaching record levels and tablet mobile traffic growing

Social campaigns on the rise
We were interested to find that mobile marketing advocates have seen themselves vindicated recently following a new study by Rhythm NewMedia revealed that the number of social mobile campaigns grew by a stagge… Continue reading

Mobile sales see record results, 4G presents brand opportunities and Oscars show power of social TV

Mobile retail on the rise
A new report into mobile e-retail sales made for interesting reading this week, with new statistics from the IMRG Capgemini Quarterly Benchmarking organisation revealing that sales via smartphones and tablets hav… Continue reading

Mobile video on the rise, brands hail second-screen success and 2013 set to become year of “mobile utility”

Mobile video taking over
We were interested to read a new report into the rise of mobile video marketing this week, with some analysts noting that the technology is currently mounting a realistic challenge to the dominance of traditional … Continue reading

Impact of mobiles on commerce surveyed, mobile web use booming and an exciting year ahead for charities

Mobile use aids real world commerce
The results of a new study into mobile commerce have made for interesting reading this week. The Interactive Advertising Board (IAB) has demonstrated that mobile devices are providing a boost for real-… Continue reading

Apple losing ground in mobile, Nielsen expands Twitter integration and m-commerce value rising

Android making ground
Surprising statistics have revealed that Android is set to topple Apple as king of the smartphone in the coming years, with Google’s popular platform predicted to capture more than 50% of the US smartphone market. … Continue reading

Christmas shopping goes mobile, UK considering Gift Aid review and Nielsen begins Tweet tracking

Festive shoppers go mobile
This week, we were interested to read new research by mobile advertising firm BuzzCity, which has shown a huge growth in the number of people in the UK turning to their mobile devices for their Christmas shoppin… Continue reading

Consumer engagement driving sales, second screening on the rise and small businesses adopting mobile marketing

Consumer engagement boosting sales
New research by LoyaltyOne that indicates a strong link between consumer engagement and a rise in profitability caught our eye this week.
This study was based on a two year analysis of Canada’s Air Mi… Continue reading

On-Pack & In-Store Mobile Marketing Promotions