Monthly Archives: October 2012

Yahoo make mobile a priority, mobile payments set to grow and effectiveness of digital ads revealed

Mobile focus for Yahoo
This week we were pleased to read that Yahoo’s CEO Marissa Mayer will be putting faith in mobile to help turn around the company’s fortunes as part of preparations for a major comeback for the search eng… Continue reading

UK mobile market growing apace

Whilst the most tech literate brands and companies are already working hard to develop an effective mobile marketing strategy, recent figures have shown that those who are failing to do so risk missing out on a growing market that shows n… Continue reading

Payforit; an alternative mobile payment solution

With smartphone usage and mobile commerce exploding in popularity across the UK, there’s a growing demand for secure mobile payment systems that can both reliably process payments and encourage browser conversion rates. Payforit is … Continue reading

Charitable giving in a mobile world

It’s old news that charitable organisations have been hit hard by the recession, with overall donations in the UK falling by approximately £70million in 2011 alone. Yet, in the face of these daunting figures, smart organisations ar… Continue reading

The rise of digital watermarking

With the smartphone market booming, both publishers and advertisers looking to bridge the print to digital gap can now benefit from exciting new technologies such as digital watermarking. This technology already has a foothold in the US,… Continue reading

Social TV on the rise, mobile commerce on the up and iPad sales set to surge

Smartphones driving social TV
Fascinating new stats out this week have revealed an unprecedented rise in the value of social TV for broadcasters. According to a recent survey, a third of all smartphone owners said they’d tune in to… Continue reading

Business future “depending” on mobile, smartphone ad impressions rising and TV advertising under threat

Mobile essential for businesses
This week we read new advice from industry-leading digital measurements experts comScore on the importance of mobile marketing for businesses. Senior Vice President of comScore Mark Donovan recently stated Continue reading

On-Pack & In-Store Mobile Marketing Promotions