Tag Archives: viewers
Like many involved in decide the future of TV, we’ve long been interested in the relationship between social networks and TV viewing, with more and more marketers focussing their attention on the social TV experience. Now, according… Continue reading
Consumer engagement driving sales, second screening on the rise and small businesses adopting mobile marketing
Consumer engagement boosting sales
New research by LoyaltyOne that indicates a strong link between consumer engagement and a rise in profitability caught our eye this week.
This study was based on a two year analysis of Canada’s Air Mi… Continue reading