Tag Archives: viewers

Social network chat can drive TV viewing

Like many involved in decide the future of TV, we’ve long been interested in the relationship between social networks and TV viewing, with more and more marketers focussing their attention on the social TV experience. Now, according… Continue reading

Consumer engagement driving sales, second screening on the rise and small businesses adopting mobile marketing

Consumer engagement boosting sales
New research by LoyaltyOne that indicates a strong link between consumer engagement and a rise in profitability caught our eye this week.
This study was based on a two year analysis of Canada’s Air Mi… Continue reading

On-Pack & In-Store Mobile Marketing Promotions