Tag Archives: TV

Social network chat can drive TV viewing

Like many involved in decide the future of TV, we’ve long been interested in the relationship between social networks and TV viewing, with more and more marketers focussing their attention on the social TV experience. Now, according… Continue reading

Social TV: an exciting year ahead

Parents, teachers and politicians once saw that the rise of TV could possibly lead to the decline of social interaction altogether. They feared the social implications of families spending more time huddled around the small screen rather … Continue reading

Christmas shopping goes mobile, UK considering Gift Aid review and Nielsen begins Tweet tracking

Festive shoppers go mobile
This week, we were interested to read new research by mobile advertising firm BuzzCity, which has shown a huge growth in the number of people in the UK turning to their mobile devices for their Christmas shoppin… Continue reading

On-Pack & In-Store Mobile Marketing Promotions