Tag Archives: study

Engaged consumers and informed shoppers

A new study conducted by Anthem Worldwide has identified a growing trend in consumer behaviour which we suspect will be pivotal to brand management in 2013. ‘Consumer Engaged, Shopper Informed vs. The Art of Skimming’ sampled 1,500 pe… Continue reading

Impact of mobiles on commerce surveyed, mobile web use booming and an exciting year ahead for charities

Mobile use aids real world commerce
The results of a new study into mobile commerce have made for interesting reading this week. The Interactive Advertising Board (IAB) has demonstrated that mobile devices are providing a boost for real-… Continue reading

On-Pack & In-Store Mobile Marketing Promotions