Tag Archives: strategy

Coca-Cola Games strategy demonstrates shift in marketing focus

In sporting events of recent years, companies and brands would spend millions developing their advertising strategy, bidding for the best television ad spots and prime billboard locations in order to get their message across and draw in c… Continue reading

Driving Consumer Engagement in a Mobile World

Consumer engagement has always been a key principle for building a successful business, but with today’s mobile and tech-savvy generation, forging a meaningful relationship with consumers can be make or break. A strategy for consumer engagement can encompass a huge range … Continue reading

On-Pack & In-Store Mobile Marketing Promotions