Tag Archives: social TV

Four top social TV campaigns & ads

Social TV is undoubtedly one of the biggest emerging marketing trends, with second-screen activity and increasingly tech oriented consumers demanding more than just traditional TV advertising. Creating social campaigns is by no means easy… Continue reading

Mobile sales see record results, 4G presents brand opportunities and Oscars show power of social TV

Mobile retail on the rise
A new report into mobile e-retail sales made for interesting reading this week, with new statistics from the IMRG Capgemini Quarterly Benchmarking organisation revealing that sales via smartphones and tablets hav… Continue reading

The rise and rise of social TV

As social networks continue their astronomic rise in popularity, large companies are finally starting to appreciate the value of social TV, with its marketing potential driving a number of high value buyouts over the past few months &#821… Continue reading

Social TV: an exciting year ahead

Parents, teachers and politicians once saw that the rise of TV could possibly lead to the decline of social interaction altogether. They feared the social implications of families spending more time huddled around the small screen rather … Continue reading

Social TV on the rise, mobile commerce on the up and iPad sales set to surge

Smartphones driving social TV
Fascinating new stats out this week have revealed an unprecedented rise in the value of social TV for broadcasters. According to a recent survey, a third of all smartphone owners said they’d tune in to… Continue reading

Are Shazam style apps the end of bespoke second screen apps?

Bespoke apps that give television viewers access to extra content are one of the success stories of the move towards social TV, with a range of apps now available in conjunction with all sorts of TV programs, from Britain’s Got Talent … Continue reading

Second-screen activity proves mobile marketing more essential than ever

Nothing has been more effective in demonstrating the value of a comprehensive mobile marketing strategy this summer than two of the world’s biggest sporting events; Euro 2012 and the London 2012 Olympics. Social media consumption and th… Continue reading

Is the Interactive Industry Changing For Ever?

It seems like a lifetime ago that X Factor, Millionaire and many other TV shows were generating truly gigantic revenues from viewer participation. If that’s the case with TV then it was genuinely another century when newspapers and magazines could … Continue reading

On-Pack & In-Store Mobile Marketing Promotions