Tag Archives: rise

The rise and rise of social TV

As social networks continue their astronomic rise in popularity, large companies are finally starting to appreciate the value of social TV, with its marketing potential driving a number of high value buyouts over the past few months &#821… Continue reading

E and m-commerce: strong start to 2013 online sales and rise of mobile shopping

Online shopping growing
Despite the Christmas shopping period not quite reaching predicted forecasts, January has seen a strong start with a 16% year-on-year increase in sales according to IMRG Capgemini e-Retail Sales Index. While the tr… Continue reading

Mobile video on the rise, brands hail second-screen success and 2013 set to become year of “mobile utility”

Mobile video taking over
We were interested to read a new report into the rise of mobile video marketing this week, with some analysts noting that the technology is currently mounting a realistic challenge to the dominance of traditional … Continue reading

Impact of mobiles on commerce surveyed, mobile web use booming and an exciting year ahead for charities

Mobile use aids real world commerce
The results of a new study into mobile commerce have made for interesting reading this week. The Interactive Advertising Board (IAB) has demonstrated that mobile devices are providing a boost for real-… Continue reading

How content marketing became King

The past few years and months has seen a heavy shift in focus for digital marketers, who are now aiming to improve the consumer’s experience through a finely-tuned content marketing strategy.
This development has come as part of a n… Continue reading

Social TV on the rise, mobile commerce on the up and iPad sales set to surge

Smartphones driving social TV
Fascinating new stats out this week have revealed an unprecedented rise in the value of social TV for broadcasters. According to a recent survey, a third of all smartphone owners said they’d tune in to… Continue reading

On-Pack & In-Store Mobile Marketing Promotions