Tag Archives: Print

The rise of digital watermarking

With the smartphone market booming, both publishers and advertisers looking to bridge the print to digital gap can now benefit from exciting new technologies such as digital watermarking. This technology already has a foothold in the US,… Continue reading

AR in print: Augmented Reality or awful results?

The scope for using innovative Augmented Reality (AR) technology to create your own digitally enhanced, 3D world via mobile is a tantalising prospect for print media owners. Thanks to the plethora of AR-enabled mobile apps now available, consumers can enjoy … Continue reading

On-Pack & In-Store Mobile Marketing Promotions