Tag Archives: mobile marketing
With the world of mobile marketing opening up new avenues for increasing sales it is important for businesses and clients to understand how consumers are engaging with new technology. Accurate insights into their online activity will affo… Continue reading
The mobile arena has undoubtedly been one of the biggest technological success stories of the 21st Century, and its stellar growth over the past few years has culminated in record growth figures for 2012.
A new report from market leading … Continue reading
The 21st Century has seen a period of non-stop innovation and changing technology, creating both new markets and ever expanding opportunities for those willing to engage with consumers in the digital sphere.
In fact, new research from ven… Continue reading
Consumer engagement driving sales, second screening on the rise and small businesses adopting mobile marketing
Consumer engagement boosting sales
New research by LoyaltyOne that indicates a strong link between consumer engagement and a rise in profitability caught our eye this week.
This study was based on a two year analysis of Canada’s Air Mi… Continue reading
In a technology market dominated by smartphones, mobile optimised web pages and email marketing campaigns, the simplicity and versatility of SMS marketing as a mobile marketing tool has been somewhat forgotten. Recently, however, there ha… Continue reading
Whilst the most tech literate brands and companies are already working hard to develop an effective mobile marketing strategy, recent figures have shown that those who are failing to do so risk missing out on a growing market that shows n… Continue reading
In sporting events of recent years, companies and brands would spend millions developing their advertising strategy, bidding for the best television ad spots and prime billboard locations in order to get their message across and draw in c… Continue reading