Tag Archives: consumers

Mobile take-up set to rise, Facebook reveals top tips for charities and users turn to mobile for financial management

Mobile adoption low but rising
A new study into the number of top global brands that have adopted a formal mobile marketing strategy made for interesting reading this week, as figures showed that the number of companies embracing new tech… Continue reading

Retailers should embrace the mobile shopper

The sight of a consumer checking their smartphone before making a purchase has often drawn nervous looks from retailers. Mobile access to the internet has meant that the phenomenon of “showrooming”, where users compare product prices … Continue reading

Social mobile campaigns on the rise, mobile app revenues reaching record levels and tablet mobile traffic growing

Social campaigns on the rise
We were interested to find that mobile marketing advocates have seen themselves vindicated recently following a new study by Rhythm NewMedia revealed that the number of social mobile campaigns grew by a stagge… Continue reading

Four top social TV campaigns & ads

Social TV is undoubtedly one of the biggest emerging marketing trends, with second-screen activity and increasingly tech oriented consumers demanding more than just traditional TV advertising. Creating social campaigns is by no means easy… Continue reading

Mobile devices: the future of social networking

Social media is radically transforming the way consumers are engaging with brands. New research from Nielsen and NM Incite has shown that consumers’ purchasing decisions are increasingly influenced by the growth of the mobile device mar… Continue reading

Businesses set to spend more on mobile marketing technology in 2013

With the world of mobile marketing opening up new avenues for increasing sales it is important for businesses and clients to understand how consumers are engaging with new technology. Accurate insights into their online activity will affo… Continue reading

Engaged consumers and informed shoppers

A new study conducted by Anthem Worldwide has identified a growing trend in consumer behaviour which we suspect will be pivotal to brand management in 2013. ‘Consumer Engaged, Shopper Informed vs. The Art of Skimming’ sampled 1,500 pe… Continue reading

Changing technology, changing opportunities

The 21st Century has seen a period of non-stop innovation and changing technology, creating both new markets and ever expanding opportunities for those willing to engage with consumers in the digital sphere.
In fact, new research from ven… Continue reading

On-Pack & In-Store Mobile Marketing Promotions