Tag Archives: consumer
The sight of a consumer checking their smartphone before making a purchase has often drawn nervous looks from retailers. Mobile access to the internet has meant that the phenomenon of “showrooming”, where users compare product prices … Continue reading
A new study conducted by Anthem Worldwide has identified a growing trend in consumer behaviour which we suspect will be pivotal to brand management in 2013. ‘Consumer Engaged, Shopper Informed vs. The Art of Skimming’ sampled 1,500 pe… Continue reading
Consumer engagement driving sales, second screening on the rise and small businesses adopting mobile marketing
Consumer engagement boosting sales
New research by LoyaltyOne that indicates a strong link between consumer engagement and a rise in profitability caught our eye this week.
This study was based on a two year analysis of Canada’s Air Mi… Continue reading