Tag Archives: consumer

Retailers should embrace the mobile shopper

The sight of a consumer checking their smartphone before making a purchase has often drawn nervous looks from retailers. Mobile access to the internet has meant that the phenomenon of “showrooming”, where users compare product prices … Continue reading

Mobile devices: the future of social networking

Social media is radically transforming the way consumers are engaging with brands. New research from Nielsen and NM Incite has shown that consumers’ purchasing decisions are increasingly influenced by the growth of the mobile device mar… Continue reading

Engaged consumers and informed shoppers

A new study conducted by Anthem Worldwide has identified a growing trend in consumer behaviour which we suspect will be pivotal to brand management in 2013. ‘Consumer Engaged, Shopper Informed vs. The Art of Skimming’ sampled 1,500 pe… Continue reading

Consumer engagement driving sales, second screening on the rise and small businesses adopting mobile marketing

Consumer engagement boosting sales
New research by LoyaltyOne that indicates a strong link between consumer engagement and a rise in profitability caught our eye this week.
This study was based on a two year analysis of Canada’s Air Mi… Continue reading

On-Pack & In-Store Mobile Marketing Promotions