Tag Archives: brand marketing

Coca-Cola Games strategy demonstrates shift in marketing focus

In sporting events of recent years, companies and brands would spend millions developing their advertising strategy, bidding for the best television ad spots and prime billboard locations in order to get their message across and draw in c… Continue reading

What are voice short-codes and how can broadcasters or marketers use them?

Broadcasting audiences and consumers are only recently becoming familiar with Voice Short Codes – 5, 6 or 7 digit numbers which can be used in place of a traditional telephone number when voting for a talent show or entering a … Continue reading

On-Pack & In-Store Mobile Marketing Promotions