Blog

Businesses set to spend more on mobile marketing technology in 2013

With the world of mobile marketing opening up new avenues for increasing sales it is important for businesses and clients to understand how consumers are engaging with new technology. Accurate insights into their online activity will affo… Continue reading

The rise and rise of social TV

As social networks continue their astronomic rise in popularity, large companies are finally starting to appreciate the value of social TV, with its marketing potential driving a number of high value buyouts over the past few months &#821… Continue reading

E and m-commerce: strong start to 2013 online sales and rise of mobile shopping

Online shopping growing
Despite the Christmas shopping period not quite reaching predicted forecasts, January has seen a strong start with a 16% year-on-year increase in sales according to IMRG Capgemini e-Retail Sales Index. While the tr… Continue reading

Mobile video on the rise, brands hail second-screen success and 2013 set to become year of “mobile utility”

Mobile video taking over
We were interested to read a new report into the rise of mobile video marketing this week, with some analysts noting that the technology is currently mounting a realistic challenge to the dominance of traditional … Continue reading

Engaged consumers and informed shoppers

A new study conducted by Anthem Worldwide has identified a growing trend in consumer behaviour which we suspect will be pivotal to brand management in 2013. ‘Consumer Engaged, Shopper Informed vs. The Art of Skimming’ sampled 1,500 pe… Continue reading

Impact of mobiles on commerce surveyed, mobile web use booming and an exciting year ahead for charities

Mobile use aids real world commerce
The results of a new study into mobile commerce have made for interesting reading this week. The Interactive Advertising Board (IAB) has demonstrated that mobile devices are providing a boost for real-… Continue reading

Social TV: an exciting year ahead

Parents, teachers and politicians once saw that the rise of TV could possibly lead to the decline of social interaction altogether. They feared the social implications of families spending more time huddled around the small screen rather … Continue reading

Rising markets for mobile marketing

The mobile arena has undoubtedly been one of the biggest technological success stories of the 21st Century, and its stellar growth over the past few years has culminated in record growth figures for 2012.
A new report from market leading … Continue reading

On-Pack & In-Store Mobile Marketing Promotions