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Mobile take-up set to rise, Facebook reveals top tips for charities and users turn to mobile for financial management

Mobile adoption low but rising
A new study into the number of top global brands that have adopted a formal mobile marketing strategy made for interesting reading this week, as figures showed that the number of companies embracing new tech… Continue reading

Retailers should embrace the mobile shopper

The sight of a consumer checking their smartphone before making a purchase has often drawn nervous looks from retailers. Mobile access to the internet has meant that the phenomenon of “showrooming”, where users compare product prices … Continue reading

Social mobile campaigns on the rise, mobile app revenues reaching record levels and tablet mobile traffic growing

Social campaigns on the rise
We were interested to find that mobile marketing advocates have seen themselves vindicated recently following a new study by Rhythm NewMedia revealed that the number of social mobile campaigns grew by a stagge… Continue reading

Four top social TV campaigns & ads

Social TV is undoubtedly one of the biggest emerging marketing trends, with second-screen activity and increasingly tech oriented consumers demanding more than just traditional TV advertising. Creating social campaigns is by no means easy… Continue reading

Mobile sales see record results, 4G presents brand opportunities and Oscars show power of social TV

Mobile retail on the rise
A new report into mobile e-retail sales made for interesting reading this week, with new statistics from the IMRG Capgemini Quarterly Benchmarking organisation revealing that sales via smartphones and tablets hav… Continue reading

Social media is coming of age

A recent report by global information and measurement company Nielsen and NM Incite has cast a light on the growing influence of social networks on consumer choice.
In the State of the Media: The Social Media Report 2012, social media is … Continue reading

Mobile devices: the future of social networking

Social media is radically transforming the way consumers are engaging with brands. New research from Nielsen and NM Incite has shown that consumers’ purchasing decisions are increasingly influenced by the growth of the mobile device mar… Continue reading

Social network chat can drive TV viewing

Like many involved in decide the future of TV, we’ve long been interested in the relationship between social networks and TV viewing, with more and more marketers focussing their attention on the social TV experience. Now, according… Continue reading

On-Pack & In-Store Mobile Marketing Promotions