The 160 character text message is as prevalent as ever in mobile marketing. Why? Well for a start, open rates are amongst the highest across any form of marketing, at about 98% average compared to just 22% in email marketing. The average click through rate of URLs included in SMS messages is 19%, compared to an average of just 4.2% in emails. Also 95% of SMS messages are read within five minutes of reaching the mobile device. The simple SMS message may seem plain compared to other mobile marketing technologies we offer, but it’s plain to see why we still offer them.
Whether you’re looking to tease ROI from your lapsed contact database or attract new audiences and gather more data, SMS marketing is the perfect way to increase engagement with consumers.
Full SMS service management
From simple, single SMS deployment to the creation and implementation of full contact strategies, Spoke can manage all your SMS and MMS marketing requirements, including data cleansing and analysis. We offer end-to-end service management and can either take your own list of contacts and SMS content or come up with a new strategy to gather data and create content on your behalf. An activity report is provided for each campaign that details failed or undelivered messages so we can continue to cleanse your database, making future campaigns more cost effective. Any opt-out responses are removed automatically from your data. Our resilient SMS marketing platform is hugely scalable, with bulk message send volumes ranging from 100 to hundreds of thousands. Spoke’s platform can deliver up to 400 messages per second.
Benefits of SMS marketing
- One of the most cost effective routes to communicate with your contact database
- Huge national and international reach – more phones than people in the UK
- Very personal, engaging channel – directly into the hands of your consumers
- Quick and easy to deploy SMS and MMS campaigns
- Build your database & attract new customers
- Keep your database clean and track opt-outs