Mobile marketing

Digital watermark competition winner announced

Congratulations to Les O’Dea from Comic Relief who is now the proud owner of a shiny new iPhone 5 after entering our digital watermark competition from Mobile Marketing Live.       Les scanned the competition flyer using the Fetch digital … Continue reading

Top brands still behind on mobile optimisation

New research from the Internet Advertising Bureau (IAB) has revealed that, despite a drastic increase since 2011, just 40 of the UK’s top 100 companies currently provide consumers with access to a fully mobile optimised website. These s… Continue reading

Coca-Cola Games strategy demonstrates shift in marketing focus

In sporting events of recent years, companies and brands would spend millions developing their advertising strategy, bidding for the best television ad spots and prime billboard locations in order to get their message across and draw in c… Continue reading

Second-screen activity proves mobile marketing more essential than ever

Nothing has been more effective in demonstrating the value of a comprehensive mobile marketing strategy this summer than two of the world’s biggest sporting events; Euro 2012 and the London 2012 Olympics. Social media consumption and th… Continue reading

Mobile marketing in the third sector

Mobile marketing has been a hot topic for profit-generating businesses in the last few years. Now we’re also seeing the charities who’ve invested in mobile charitable marketing enjoy real rewards, whilst others are slowly bei… Continue reading

Making the most of mobile vouchers

It’s no secret that offering discounts and coupons is a great way of driving product sales, both by setting yourself apart from the competition and tempting customers into your stores. Now, however, mobile vouchers are coming out in for… Continue reading

Increase traffic, reach new markets and optimise CTR – Why you need a mobile website

Recent stats show that over 80% of businesses still don’t have a mobile optimized website, despite the commercial opportunities they bring. So, to highlight the importance for your business, we’ve pulled together our top 10 reasons to have a mobile website: 1. Normal websites don’t … Continue reading

AR in print: Augmented Reality or awful results?

The scope for using innovative Augmented Reality (AR) technology to create your own digitally enhanced, 3D world via mobile is a tantalising prospect for print media owners. Thanks to the plethora of AR-enabled mobile apps now available, consumers can enjoy … Continue reading

On-Pack & In-Store Mobile Marketing Promotions