Intergated Digital Strategy

It’s not just charity marketing that requires an integrated approach

In these tough economic times, charitable organisations are finding it more necessary than ever to find alternative revenue streams and communicate their message to a tech-hungry generation. Even churches are now taking steps to accommo… Continue reading

Coca-Cola Games strategy demonstrates shift in marketing focus

In sporting events of recent years, companies and brands would spend millions developing their advertising strategy, bidding for the best television ad spots and prime billboard locations in order to get their message across and draw in c… Continue reading

Second-screen activity proves mobile marketing more essential than ever

Nothing has been more effective in demonstrating the value of a comprehensive mobile marketing strategy this summer than two of the world’s biggest sporting events; Euro 2012 and the London 2012 Olympics. Social media consumption and th… Continue reading

Is the Interactive Industry Changing For Ever?

It seems like a lifetime ago that X Factor, Millionaire and many other TV shows were generating truly gigantic revenues from viewer participation. If that’s the case with TV then it was genuinely another century when newspapers and magazines could … Continue reading

Driving Consumer Engagement in a Mobile World

Consumer engagement has always been a key principle for building a successful business, but with today’s mobile and tech-savvy generation, forging a meaningful relationship with consumers can be make or break. A strategy for consumer engagement can encompass a huge range … Continue reading

Mobile strategy: Why does your business need one?

Despite burgeoning evidence that a mobile strategy can pay serious dividends, it’s recently emerged that as many as 80% of brands do not even have a mobile optimised website. Developing a strong mobile strategy might not seem like a high priority to … Continue reading

On-Pack & In-Store Mobile Marketing Promotions