Consumer Engagement Strategy

Top brands still behind on mobile optimisation

New research from the Internet Advertising Bureau (IAB) has revealed that, despite a drastic increase since 2011, just 40 of the UK’s top 100 companies currently provide consumers with access to a fully mobile optimised website. These s… Continue reading

Second-screen activity proves mobile marketing more essential than ever

Nothing has been more effective in demonstrating the value of a comprehensive mobile marketing strategy this summer than two of the world’s biggest sporting events; Euro 2012 and the London 2012 Olympics. Social media consumption and th… Continue reading

Driving Consumer Engagement in a Mobile World

Consumer engagement has always been a key principle for building a successful business, but with today’s mobile and tech-savvy generation, forging a meaningful relationship with consumers can be make or break. A strategy for consumer engagement can encompass a huge range … Continue reading

Mobile strategy: Why does your business need one?

Despite burgeoning evidence that a mobile strategy can pay serious dividends, it’s recently emerged that as many as 80% of brands do not even have a mobile optimised website. Developing a strong mobile strategy might not seem like a high priority to … Continue reading

On-Pack & In-Store Mobile Marketing Promotions