Broadcast

Are Shazam style apps the end of bespoke second screen apps?

Bespoke apps that give television viewers access to extra content are one of the success stories of the move towards social TV, with a range of apps now available in conjunction with all sorts of TV programs, from Britain’s Got Talent … Continue reading

Is the Interactive Industry Changing For Ever?

It seems like a lifetime ago that X Factor, Millionaire and many other TV shows were generating truly gigantic revenues from viewer participation. If that’s the case with TV then it was genuinely another century when newspapers and magazines could … Continue reading

What is Social TV?

The digital switchover, connected TVs and over-the-top (OTT) content services are all important broadcast industry developments, but maybe the most important new trend to establish itself and stimulate the greatest volume of discussion in broadcast has been the evolution of … Continue reading

What are voice short-codes and how can broadcasters or marketers use them?

Broadcasting audiences and consumers are only recently becoming familiar with Voice Short Codes – 5, 6 or 7 digit numbers which can be used in place of a traditional telephone number when voting for a talent show or entering a … Continue reading

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