Brand Marketing

Top brands still behind on mobile optimisation

New research from the Internet Advertising Bureau (IAB) has revealed that, despite a drastic increase since 2011, just 40 of the UK’s top 100 companies currently provide consumers with access to a fully mobile optimised website. These s… Continue reading

Coca-Cola Games strategy demonstrates shift in marketing focus

In sporting events of recent years, companies and brands would spend millions developing their advertising strategy, bidding for the best television ad spots and prime billboard locations in order to get their message across and draw in c… Continue reading

Are Shazam style apps the end of bespoke second screen apps?

Bespoke apps that give television viewers access to extra content are one of the success stories of the move towards social TV, with a range of apps now available in conjunction with all sorts of TV programs, from Britain’s Got Talent … Continue reading

Second-screen activity proves mobile marketing more essential than ever

Nothing has been more effective in demonstrating the value of a comprehensive mobile marketing strategy this summer than two of the world’s biggest sporting events; Euro 2012 and the London 2012 Olympics. Social media consumption and th… Continue reading

Is the Interactive Industry Changing For Ever?

It seems like a lifetime ago that X Factor, Millionaire and many other TV shows were generating truly gigantic revenues from viewer participation. If that’s the case with TV then it was genuinely another century when newspapers and magazines could … Continue reading

Making the most of mobile vouchers

It’s no secret that offering discounts and coupons is a great way of driving product sales, both by setting yourself apart from the competition and tempting customers into your stores. Now, however, mobile vouchers are coming out in for… Continue reading

What are voice short-codes and how can broadcasters or marketers use them?

Broadcasting audiences and consumers are only recently becoming familiar with Voice Short Codes – 5, 6 or 7 digit numbers which can be used in place of a traditional telephone number when voting for a talent show or entering a … Continue reading

On-Pack & In-Store Mobile Marketing Promotions