Author Archives: Lisa

Digital watermark competition winner announced

Congratulations to Les O’Dea from Comic Relief who is now the proud owner of a shiny new iPhone 5 after entering our digital watermark competition from Mobile Marketing Live.       Les scanned the competition flyer using the Fetch digital … Continue reading

It’s not just charity marketing that requires an integrated approach

In these tough economic times, charitable organisations are finding it more necessary than ever to find alternative revenue streams and communicate their message to a tech-hungry generation. Even churches are now taking steps to accommo… Continue reading

Top brands still behind on mobile optimisation

New research from the Internet Advertising Bureau (IAB) has revealed that, despite a drastic increase since 2011, just 40 of the UK’s top 100 companies currently provide consumers with access to a fully mobile optimised website. These s… Continue reading

Second-screen activity proves mobile marketing more essential than ever

Nothing has been more effective in demonstrating the value of a comprehensive mobile marketing strategy this summer than two of the world’s biggest sporting events; Euro 2012 and the London 2012 Olympics. Social media consumption and th… Continue reading

Mobile marketing in the third sector

Mobile marketing has been a hot topic for profit-generating businesses in the last few years. Now we’re also seeing the charities who’ve invested in mobile charitable marketing enjoy real rewards, whilst others are slowly bei… Continue reading

What are voice short-codes and how can broadcasters or marketers use them?

Broadcasting audiences and consumers are only recently becoming familiar with Voice Short Codes – 5, 6 or 7 digit numbers which can be used in place of a traditional telephone number when voting for a talent show or entering a … Continue reading

On-Pack & In-Store Mobile Marketing Promotions