Author Archives: Blogs

Retailers should embrace the mobile shopper

The sight of a consumer checking their smartphone before making a purchase has often drawn nervous looks from retailers. Mobile access to the internet has meant that the phenomenon of “showrooming”, where users compare product prices … Continue reading

Four top social TV campaigns & ads

Social TV is undoubtedly one of the biggest emerging marketing trends, with second-screen activity and increasingly tech oriented consumers demanding more than just traditional TV advertising. Creating social campaigns is by no means easy… Continue reading

Social media is coming of age

A recent report by global information and measurement company Nielsen and NM Incite has cast a light on the growing influence of social networks on consumer choice.
In the State of the Media: The Social Media Report 2012, social media is … Continue reading

Mobile devices: the future of social networking

Social media is radically transforming the way consumers are engaging with brands. New research from Nielsen and NM Incite has shown that consumers’ purchasing decisions are increasingly influenced by the growth of the mobile device mar… Continue reading

Social network chat can drive TV viewing

Like many involved in decide the future of TV, we’ve long been interested in the relationship between social networks and TV viewing, with more and more marketers focussing their attention on the social TV experience. Now, according… Continue reading

Businesses set to spend more on mobile marketing technology in 2013

With the world of mobile marketing opening up new avenues for increasing sales it is important for businesses and clients to understand how consumers are engaging with new technology. Accurate insights into their online activity will affo… Continue reading

The rise and rise of social TV

As social networks continue their astronomic rise in popularity, large companies are finally starting to appreciate the value of social TV, with its marketing potential driving a number of high value buyouts over the past few months &#821… Continue reading

E and m-commerce: strong start to 2013 online sales and rise of mobile shopping

Online shopping growing
Despite the Christmas shopping period not quite reaching predicted forecasts, January has seen a strong start with a 16% year-on-year increase in sales according to IMRG Capgemini e-Retail Sales Index. While the tr… Continue reading

On-Pack & In-Store Mobile Marketing Promotions