Monthly Archives: February 2013

Mobile devices: the future of social networking

Social media is radically transforming the way consumers are engaging with brands. New research from Nielsen and NM Incite has shown that consumers’ purchasing decisions are increasingly influenced by the growth of the mobile device mar… Continue reading

Social network chat can drive TV viewing

Like many involved in decide the future of TV, we’ve long been interested in the relationship between social networks and TV viewing, with more and more marketers focussing their attention on the social TV experience. Now, according… Continue reading

Businesses set to spend more on mobile marketing technology in 2013

With the world of mobile marketing opening up new avenues for increasing sales it is important for businesses and clients to understand how consumers are engaging with new technology. Accurate insights into their online activity will affo… Continue reading

The rise and rise of social TV

As social networks continue their astronomic rise in popularity, large companies are finally starting to appreciate the value of social TV, with its marketing potential driving a number of high value buyouts over the past few months &#821… Continue reading

E and m-commerce: strong start to 2013 online sales and rise of mobile shopping

Online shopping growing
Despite the Christmas shopping period not quite reaching predicted forecasts, January has seen a strong start with a 16% year-on-year increase in sales according to IMRG Capgemini e-Retail Sales Index. While the tr… Continue reading

Mobile video on the rise, brands hail second-screen success and 2013 set to become year of “mobile utility”

Mobile video taking over
We were interested to read a new report into the rise of mobile video marketing this week, with some analysts noting that the technology is currently mounting a realistic challenge to the dominance of traditional … Continue reading

Engaged consumers and informed shoppers

A new study conducted by Anthem Worldwide has identified a growing trend in consumer behaviour which we suspect will be pivotal to brand management in 2013. ‘Consumer Engaged, Shopper Informed vs. The Art of Skimming’ sampled 1,500 pe… Continue reading

On-Pack & In-Store Mobile Marketing Promotions