Monthly Archives: December 2012

Rising markets for mobile marketing

The mobile arena has undoubtedly been one of the biggest technological success stories of the 21st Century, and its stellar growth over the past few years has culminated in record growth figures for 2012.
A new report from market leading … Continue reading

Changing technology, changing opportunities

The 21st Century has seen a period of non-stop innovation and changing technology, creating both new markets and ever expanding opportunities for those willing to engage with consumers in the digital sphere.
In fact, new research from ven… Continue reading

Apple losing ground in mobile, Nielsen expands Twitter integration and m-commerce value rising

Android making ground
Surprising statistics have revealed that Android is set to topple Apple as king of the smartphone in the coming years, with Google’s popular platform predicted to capture more than 50% of the US smartphone market. … Continue reading

Christmas shopping goes mobile, UK considering Gift Aid review and Nielsen begins Tweet tracking

Festive shoppers go mobile
This week, we were interested to read new research by mobile advertising firm BuzzCity, which has shown a huge growth in the number of people in the UK turning to their mobile devices for their Christmas shoppin… Continue reading

On-Pack & In-Store Mobile Marketing Promotions