Monthly Archives: November 2012
Consumer engagement driving sales, second screening on the rise and small businesses adopting mobile marketing
Consumer engagement boosting sales
New research by LoyaltyOne that indicates a strong link between consumer engagement and a rise in profitability caught our eye this week.
This study was based on a two year analysis of Canada’s Air Mi… Continue reading
The past few years and months has seen a heavy shift in focus for digital marketers, who are now aiming to improve the consumer’s experience through a finely-tuned content marketing strategy.
This development has come as part of a n… Continue reading
Congratulations to Les O’Dea from Comic Relief who is now the proud owner of a shiny new iPhone 5 after entering our digital watermark competition from Mobile Marketing Live. Les scanned the competition flyer using the Fetch digital … Continue reading