Monthly Archives: September 2012

Apple launch iPhone 5, marketers warned over similar campaigns and Facebook mobile booming

iPhone 5 presents golden opportunity
After much anticipation, we were excited to see what was in store when technology industry behemoths Apple announced the launch of their new iPhone last week. With pre-orders alone topping the 2million… Continue reading

It’s not just charity marketing that requires an integrated approach

In these tough economic times, charitable organisations are finding it more necessary than ever to find alternative revenue streams and communicate their message to a tech-hungry generation. Even churches are now taking steps to accommo… Continue reading

M-commerce and augmented reality boom, while mobile marketing finds a home in print media

Mobile trends show burst in smartphone purchases
This week we were impressed by some of the findings in a new infographic that studied the rise in internet shopping from mobile devices. The report looked at the user experience of over 100… Continue reading

Top brands still behind on mobile optimisation

New research from the Internet Advertising Bureau (IAB) has revealed that, despite a drastic increase since 2011, just 40 of the UK’s top 100 companies currently provide consumers with access to a fully mobile optimised website. These s… Continue reading

On-Pack & In-Store Mobile Marketing Promotions