Monthly Archives: July 2012

What is Social TV?

The digital switchover, connected TVs and over-the-top (OTT) content services are all important broadcast industry developments, but maybe the most important new trend to establish itself and stimulate the greatest volume of discussion in broadcast has been the evolution of … Continue reading

What are voice short-codes and how can broadcasters or marketers use them?

Broadcasting audiences and consumers are only recently becoming familiar with Voice Short Codes – 5, 6 or 7 digit numbers which can be used in place of a traditional telephone number when voting for a talent show or entering a … Continue reading

mCommerce revenues rising, tablet searches overtaking smartphones and Apple confirms “iTV”

Europe set for mCommerce boom
This week we read that revenues derived from mobile commerce are set to rise exponentially in Europe in the next few years. Analysts have claimed that the lucrative market will be worth up to €19.2billion … Continue reading

Increase traffic, reach new markets and optimise CTR – Why you need a mobile website

Recent stats show that over 80% of businesses still don’t have a mobile optimized website, despite the commercial opportunities they bring. So, to highlight the importance for your business, we’ve pulled together our top 10 reasons to have a mobile website: 1. Normal websites don’t … Continue reading

On-Pack & In-Store Mobile Marketing Promotions