Monthly Archives: June 2012

Industry News Round-up- New technologies to provide boost for UK businesses and Google develops mobile ads

eBay report reveals new technologies to boost UK retail This week we found a fascinating new report on the potential impact of new technologies on UK retail sales. Commissioned by online auctioneers and digital retail giants eBay, the report suggested that the … Continue reading

Driving Consumer Engagement in a Mobile World

Consumer engagement has always been a key principle for building a successful business, but with today’s mobile and tech-savvy generation, forging a meaningful relationship with consumers can be make or break. A strategy for consumer engagement can encompass a huge range … Continue reading

Mobile strategy: Why does your business need one?

Despite burgeoning evidence that a mobile strategy can pay serious dividends, it’s recently emerged that as many as 80% of brands do not even have a mobile optimised website. Developing a strong mobile strategy might not seem like a high priority to … Continue reading

INDUSTRY NEWS ROUND-UP – Time Inc. goes digital, Heineken extols virtue of mobile marketing and charity embraces mobile

INDUSTRY NEWS ROUND-UP Time Inc. on the Newsstand Publishing giant Time Inc., parent company of the UK’s IPC Media, has taken the next steps towards a coherent print to digital strategy, making all 20 of its popular titles available for … Continue reading

AR in print: Augmented Reality or awful results?

The scope for using innovative Augmented Reality (AR) technology to create your own digitally enhanced, 3D world via mobile is a tantalising prospect for print media owners. Thanks to the plethora of AR-enabled mobile apps now available, consumers can enjoy … Continue reading

On-Pack & In-Store Mobile Marketing Promotions